YP
Corp. Announces First Quarter Results and Sees Increase in Customer Count
(Mesa ,
AZ ) - February 15, 2005
YP Corp.
(OTCBB: YPNT), a leading provider of nationwide Internet Yellow Pages and
related services, today reported its financial results for the fiscal quarter
ended December 31, 2004.
Net
revenue for the quarter ended December 31, 2004 was $6,190,155, a decrease of
approximately 55.3% over net revenue of $13,839,967 for the same period in
fiscal 2004. The decrease in revenue is primarily the result of the continued
decrease in the average number of paying Internet Advertising Package™ (“IAP”)
advertisers.
The
operating loss for the quarter ending December 31, 2004 was $235,460 compared to
operating income of $4,707,449 for the equivalent period in fiscal 2004. The
operating loss narrowed from a reported loss of $530,000 in the fourth quarter
of fiscal 2004. Operating margins decreased to approximately (3.80%) of net
revenue in the quarter from approximately 34.01% in the equivalent quarter of
fiscal 2004. The decrease in operating margins was primarily due to the revenue
decline resulting from the decrease in paying advertisers.
The net
loss before cumulative effect of accounting change and income taxes for the
quarter ended December 31, 2004 was $68,146 a decrease of approximately 101%
over $5,053,360 in the equivalent quarter in 2004. Pre-tax margins were
approximately (1.10%) in the quarter compared to approximately 36.51% in the
equivalent quarter of 2004, primarily due to decreases in operating margins.
Net
income for the quarter ended December 31, 2004 was $49,072 or $0.0 per share on
a diluted basis, a decrease of approximately 98.51% over net income of
$3,284,685 or $0.07 per share on a diluted basis, in the equivalent quarter of
2004. Net margins were approximately 0.79% for the quarter ended December 31,
2004 versus 23.73% for the equivalent period in 2004.
As a
result of the billing issues that began in the second half of fiscal 2004, the
Company began to migrate a large number of its advertisers from direct billing
on their local telephone bill to ACH billing, which automatically debits the
advertisers’ checking accounts. While the Company believes that ACH billing is a
more desirable billing method because it is less expensive, has a faster
collection time, and presents minimal dilution, the process of converting
advertisers from LEC billing to ACH has been time-consuming, labor-intensive,
and has resulted in missed billings and customer cancellations.
While
operating results for the first quarter were disappointing, the Company has made
progress in resolving the billing issues that were primarily responsible for
these results. During January of 2005, the paying customer count hit bottom and
the Company was able to bill approximately 32,000 customers that have been
un-billable for the past few months resulting in a solid increase in the
Company’s paying customer base from December 31, 2004. At the same time as the
Company was experiencing the significant decline in paying customers, the cash
position increased to $6,155,684 from $3,576,529 at September 30, 2004 - a 72%
increase.
Peter J.
Bergmann, YP Corp.’s Chief Executive Officer, stated “We feel that we have seen
the bottom of the slide as far as customer attrition is concerned. By opening
new channels with which to bill customers, as well as our new marketing
initiatives, we expect to see an increase in customer count levels. Little was
done in terms of marketing in the first quarter because we needed to correct the
billing issues.”
At
December 31, 2004 the Company had approximately 95,000 paying IAP advertisers
The Company was able to bill approximately 32,000 additional customers for
service in January. We have also acquired 6,000 newly activated customers whom
we expect to bill shortly.
“The ACH
billing allows us to have a very healthy cash flow. This company is in an
enviable cash position because of that,” added W. Chris Broquist, the Company’s
Chief Financial Officer. “At the end of the quarter we had approximately $6.2
million dollars in the bank.” “With more billing options, strong marketing
initiatives and cash in the bank, we believe the growth of last year can be
emulated.”
About
YP Corp.
YP Corp.,
a leading provider of Internet-based Yellow Pages services, offers an Internet
Advertising Package™ (“IAP”) that includes a Mini-WebPage™ and Preferred Listing
through its Yellow Pages web site at www.YP.Com. The Company’s web site contains
listings for approximately 17 million businesses in the United
States.
YP Corp.
also provides an array of other Internet services that complement its Yellow
Pages web site, including an Internet Dial-Up Package™ (dial-up Internet access)
and QuickSite™ (web site design & hosting services).
YP Corp.
is a longstanding member, exhibitor and sponsor of the two major Yellow Pages
trade associations - Yellow Page Integrated Media Association (YPIMA), the major
trade association of Yellow Pages publishers throughout the world, and the
Association of Directory Publishers (ADP), which mostly represents independent
Yellow Pages publishers. YP Corp. is based in Mesa, AZ and Las Vegas, NV. For
more information, visit the web site at www.YP.Com.
Forward-looking
Disclaimer
This
press release may include statements that constitute "forward-looking
statements," which are often characterized by the terms "may," "believes,"
"projects," "expects," or "anticipates," and do not reflect historical facts.
Forward-looking statements involve risks, uncertainties and other factors that
may cause actual results, performance or achievements of YP Corp. and its
subsidiary to be materially different from those expressed or implied by such
forward-looking statements. Specific forward-looking statements contained in
this press release include, but are not limited to, (i)the Company’s belief that
ACH billing is a more desirable billing method because it is less expensive, has
a faster collection time, and presents minimal dilution; (ii) the Company’s
assertion that customer attrition has reached its low level and its expectation
that by opening new channels with which to bill customers, and implementing new
marketing initiatives, the Company will see an increase in customer counts; and
(iii) the Company’s belief that with more billing options, strong marketing
initiatives and cash in the bank, the growth of last year can be emulated.
Factors
that may affect forward-looking statements and the Company 's business generally
include but are not limited to (i) the risk factors and cautionary statements
made in the Company 's Quarterly Report on Form 10-Q for the quarter ended
December 31, 2004; and (ii) other factors that YP Corp. is currently unable to
identify or quantify, but may exist in the future.
Forward-looking
statements speak only as of the date the statement was made. YP Corp. does not
undertake and specifically declines any obligation to update any forward-looking
statements.
YP
Corp. Contact
Roger
Bedier
YP Corp
Investor Relations
Phone
480-325-4339
rogerb@ypcorp.com